During a presidential address in the year of 1985, Dr. Melvin Kranzberg delivered what would later become his six laws. While 1985 does not compare to today’s use of technology and its influence, the speech still set a president about technological determinism. In his presentation Kranzberg denies the idea of technological voluntarism and aims to show how it does not hold up due to its failure to show a wide array of options. Kranzberg argues that technological voluntarism confines the subscriber to a narrow corridor (in reference to Lynn White Jr.’s open door metaphor) and that technology has much broader horizons.
In what would become Kranzberg’s first law he states, “Technology is neither good nor bad; nor is it neutral.” To further disprove the door metaphor Kranzberg uses this law to show how technological advances and interactions in society through technology have a much greater impact outside of just technological devices. This ambiguous nature of technology shows how the use of tech and its message heavily rely on the context and the creator’s intention, and display the idea that the possibilities through technology are endless in their interpretation and uses.